Zydus Wellness has expanded its Complan portfolio with the launch of Complan Powerplay, marking the brand’s entry into India’s ready-to-drink (RTD) nutritional milkshake segment. With the launch, the company aims to tap into the country’s Rs 1,700 crore milkshakes and flavoured milk market, while catering to children aged seven and above.
The launch comes as the company looks to address evolving consumer habits, with parents increasingly seeking convenient yet nutrient-rich food and beverage options for children who balance school, sports and extracurricular activities. Positioned as an on-the-go nutritional milkshake, Complan Powerplay is designed to create a new consumption occasion for the brand beyond its traditional health drink portfolio.
Available in Chocolate and Vanilla variants, Complan Powerplay delivers 10 grams of high-quality milk protein in every 160 ml pack, along with calcium, prebiotics and 30% of the recommended daily allowance of Vitamin D2. The company said the product contains no added sugar, preservatives, artificial colours or artificial flavours.
Alongside the product launch, Zydus Wellness has unveiled ‘Har Passion Ko Do Poshion’, an integrated marketing campaign celebrating children’s diverse interests while highlighting the importance of nutrition in supporting their everyday activities. The campaign is anchored by a television commercial that follows children as they move between sports, dance, music and other pursuits, positioning Complan Powerplay as a nutritional companion for active lifestyles.
Commenting on the launch, Tarun Arora, CEO & Whole Time Director, Zydus Wellness Ltd., said “Children’s lifestyles today are fundamentally different from what they were a decade ago, and nutrition solutions must evolve alongside them. At Zydus Wellness, our innovation strategy is centered on identifying emerging consumer behaviours and creating relevant formats that seamlessly fit into everyday life. Complan Powerplay is a natural extension of the brand’s trusted nutrition heritage into a fast-growing adjacent category, allowing us to address new consumption occasions while remaining focused on delivering science-backed nutrition.”
FAQs
- What is Complan Powerplay?
Complan Powerplay is a ready-to-drink nutritional milkshake launched by Zydus Wellness for children aged seven and above. - Which market is Zydus Wellness entering with Complan Powerplay?
The company is entering India’s ₹1,700 crore ready-to-drink milkshakes and flavoured milk market. - What nutrients does Complan Powerplay offer?
Each 160 ml serving contains 10 grams of milk protein, calcium, prebiotics and 30% of the recommended daily allowance of Vitamin D2, with no added sugar, preservatives, artificial colours or flavours. - What is the campaign accompanying the launch?
The launch is supported by the ‘Har Passion Ko Do Poshion’ integrated campaign, which celebrates children’s passions while highlighting the importance of nutrition. - In which flavours is Complan Powerplay available?
The product is available in Chocolate and Vanilla variants
