Meesho has introduced ‘Vaani’, a generative AI powered voice shopping assistant. According to the company, the tool is designed to address the needs of nearly 500 million users who find traditional app interfaces like typing, filters, and keyword searches difficult to use. By enabling natural language interactions, Vaani aims to replicate an offline shopping experience where customers can ask questions and receive real time assistance.
Meesho states that the feature has resulted in a 22% higher conversion rate, along with a reduction in returns and cancellations. The company says the system is powered by large language models fine tuned on its own customer data to improve accuracy and relevance. Vaani is currently available in English and Hindi, with plans to expand into more regional languages in the coming months.
The company adds that the tool is aimed at users in smaller towns and villages who are comfortable with basic apps like WhatsApp, but find traditional e-commerce platforms difficult to navigate. To ensure reliability, Meesho has built strict safeguards to reduce AI errors, drawing from its experience with an earlier voicebot that already handles thousands of customer support calls every day.
Sanjeev Kumar, Co-Founder and CTO, Meesho, said, “At Meesho, AI has always been at the core of how we build for scale. With over 251 million annual transacting users, we have a deep understanding of how India shops, and that allows us to anticipate and solve consumer needs in ways that very few platforms can.”
“Over the years, we have embedded AI and ML across every part of our marketplace, from discovery and pricing to logistics, trust and seller growth. Vaani is a natural extension of this journey. It brings together conversational AI with Meesho’s commerce intelligence to support users from discovery to purchase.”
“The assistant understands user intent, asks follow-up questions, surfaces relevant products, and guides users through key steps in the purchase journey, making the experience more intuitive. We believe this is a meaningful step towards making e-commerce more accessible and more human, and towards shaping a future where technology adapts to people, not the other way around.” he added.
