Bentley Motors has named Priyanka Chopra Jonas as its global brand ambassado, marking a new collaboration as the company expands its ambassador programme. The announcement is part of a new campaign that features Jonas and will roll out with a film and a set of photographs. The campaign has been developed under Co Creative Director Greg Williams, who also appears in the film.
The film is shot in a documentary style and focuses on a conversation between Jonas and Williams, offering a look at her work, creative process and career. It has been filmed at Sony Studios in Los Angeles and includes the Bentley Continental GT as part of the visual narrative.
Jonas joins a group of global ambassadors associated with Bentley, which also includes Williams and Mai Ikuzawa. The programme reflects the brand’s approach of working with individuals across creative and cultural fields.
The campaign positions the collaboration around storytelling and creative perspective rather than product led messaging. A longer format film linked to the campaign is expected to be released in the coming weeks.
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Priyanka Chopra Jonas said, “I’ve always been drawn to Bentley’s commitment to craftsmanship and storytelling, because there’s an intentionality behind every detail that feels rare. As someone who lives for the creative energy of being on set, this collaboration felt instinctive. It’s about shared values, but also about a shared appreciation for the process behind what we create.”
Ben Whattam, Marketing Director for Bentley Motors, said, “Priyanka brings a fresh energy and authentic perspective that aligns with Bentley. The film’s relaxed style allows her voice and personality to come through naturally, creating something more authentic than traditional advertising.”
