Nike has announced plans to cut around 1,400 corporate jobs globally, with the majority of reductions concentrated in its technology division. The move is part of the company’s ongoing efforts to streamline operations and improve efficiency amid slowing sales growth and increasing competitive pressures.
The layoffs, which account for less than 2% of Nike’s global workforce, will impact employees across key regions including North America, Europe, and Asia.Venkatesh Alagirisamy Chief Operating Officer (COO) said, in a note to employees, “The cuts will mostly affect technology roles in Nike’s global operations team, the company said Thursday. Nike is streamlining its structure and using more advanced automation.”
This marks the second major round of job reductions at Nike in 2026, following earlier layoffs at its distribution centres. The current restructuring is part of a broader turnaround strategy aimed at making the organisation more agile, responsive, and cost-efficient.
Nike is restructuring its operations with a focus on technology consolidation, increased automation, and centralising key tech functions across hubs in Oregon and India to improve efficiency and decision making. The company is also aligning its systems and teams to enable faster execution across markets.
The changes extend to manufacturing and supply chain operations, with efforts to optimise production, move closer to partners, and improve speed to market. This comes as Nike faces demand challenges, particularly in China, while working to strengthen core categories, accelerate innovation, and grow its direct to consumer business.
