No Result
View All Result
The Brand Beats
  • Home
  • Marketing
  • Business
  • AdWorks
  • Interviews & Insights
    • Videos
  • Buzz
  • Home
  • Marketing
  • Business
  • AdWorks
  • Interviews & Insights
    • Videos
  • Buzz
No Result
View All Result
The Brand Beats
No Result
View All Result

Anushka Sharma To Co-Develop Yoga-Wear Line Under One8 Following Agilitas Investment

The actor-producer has acquired a minority stake in Agilitas Sports and will also work on developing the company’s yoga-wear category under One8, deepening the couple’s growing involvement in India’s sportswear and athleisure market.

BrandBeats Desk by BrandBeats Desk
May 29, 2026
in Business
Reading Time: 2 mins read
Anushka Sharma To Co-Develop Yoga-Wear Line Under One8 Following Agilitas Investment
Share on FacebookShare on Twitter

Anushka Sharma has acquired a minority stake in sports footwear and apparel company Agilitas Sports, expanding her association with the business after cricketer Virat Kohli joined the company as an investor and business partner last year.

According to reports, Sharma will also work closely with the company on developing a yoga-wear line under One8, the sportswear and athleisure brand associated with Kohli. Agilitas Sports co-founder and CEO Abhishek Ganguly confirmed that Sharma has partnered with the company through a capital investment while also contributing strategically to the expansion of its yoga-wear business. Financial details of the investment, however, have not been disclosed.

The development further strengthens the growing partnership between the celebrity couple and Agilitas Sports, a company founded by former Puma India executives Abhishek Ganguly, Amit Prabhu, and Atul Bajaj in 2023. The startup has been positioning itself as a homegrown sportswear and athleisure platform focused on building Indian sports brands with global ambitions.

Virat Kohli had already taken a minority stake in Agilitas Sports in 2025 after ending his long-standing endorsement partnership with Puma. As part of that deal, Agilitas also acquired One8, Kohli’s sportswear brand, with plans to reposition it as an independent global sportswear label. Regulatory filings cited in reports suggested Kohli invested nearly ₹40 crore in the company for a minority stake.

Agilitas has been aggressively expanding its sportswear ecosystem over the last two years. Apart from acquiring One8, the company also acquired footwear manufacturer Mochiko Shoes, which manufactures products for brands such as Adidas, Skechers, and New Balance. The company additionally secured licensing rights for Italian sportswear brand Lotto in India as part of its larger strategy to scale across footwear, apparel, accessories, and sporting goods categories.

Tags: Abhishek GangulyAdidasAgilitas SportsAmit PrabhuAnushka SharmaAtul BajajLottoMochiko ShoesNew Balanceone8PumaPuma IndiaSkechersVirat Kohli

Latest

Novamax Appliances Appoints Saurabh Shukla As Brand Ambassador

Novamax Appliances Appoints Saurabh Shukla As Brand Ambassador

August 3, 2026
Actor Bhuvan Bam Unveils Premium Indian Fragrance Brand ‘Sarkar’ With New Campaign

Actor Bhuvan Bam Unveils Premium Indian Fragrance Brand ‘Sarkar’ With New Campaign

August 3, 2026
Dhan Explores India’s Relationship With Money Through Regional Traditions In New Campaign

Dhan Explores India’s Relationship With Money Through Regional Traditions In New Campaign

August 3, 2026
Tata Coffee Grand Cold Coffee Unveils New Campaign Celebrating Gen Z Friendship Rituals

Tata Coffee Grand Cold Coffee Unveils New Campaign Celebrating Gen Z Friendship Rituals

August 3, 2026
Flipkart Partners With Netflix To Offer Plus Members Mobile Plan Through Monthly Shopping

Flipkart Partners With Netflix To Offer Plus Members Mobile Plan Through Monthly Shopping

August 3, 2026
Maliao Cosmetics Marks International Lipstick Day With #MyMaliaoShade Campaign

Maliao Cosmetics Marks International Lipstick Day With #MyMaliaoShade Campaign

August 3, 2026

About Brand Beats

We’re a fresh-voice platform that celebrates brands, campaigns and creative thinking.
Whether it’s a bold billboard, a viral digital hit or a subtle design shift — we bring you the stories behind the brands.

Connect With Us

  • Contact Us

© 2026 All Rights Reserved. The Brand Beats

No Result
View All Result
  • Home
  • Marketing
  • Business
  • AdWorks
  • Interviews & Insights
    • Videos
  • Buzz

© 2026 All Rights Reserved. The Brand Beats