No Result
View All Result
The Brand Beats
  • Home
  • Marketing
  • Business
  • AdWorks
  • Interviews & Insights
    • Videos
  • Buzz
  • Home
  • Marketing
  • Business
  • AdWorks
  • Interviews & Insights
    • Videos
  • Buzz
No Result
View All Result
The Brand Beats
No Result
View All Result
Home Business

Anushka Sharma To Co-Develop Yoga-Wear Line Under One8 Following Agilitas Investment

The actor-producer has acquired a minority stake in Agilitas Sports and will also work on developing the company’s yoga-wear category under One8, deepening the couple’s growing involvement in India’s sportswear and athleisure market.

BrandBeats Desk by BrandBeats Desk
May 29, 2026
in Business
Reading Time: 2 mins read
Anushka Sharma To Co-Develop Yoga-Wear Line Under One8 Following Agilitas Investment

Anushka Sharma has acquired a minority stake in sports footwear and apparel company Agilitas Sports, expanding her association with the business after cricketer Virat Kohli joined the company as an investor and business partner last year.

According to reports, Sharma will also work closely with the company on developing a yoga-wear line under One8, the sportswear and athleisure brand associated with Kohli. Agilitas Sports co-founder and CEO Abhishek Ganguly confirmed that Sharma has partnered with the company through a capital investment while also contributing strategically to the expansion of its yoga-wear business. Financial details of the investment, however, have not been disclosed.

The development further strengthens the growing partnership between the celebrity couple and Agilitas Sports, a company founded by former Puma India executives Abhishek Ganguly, Amit Prabhu, and Atul Bajaj in 2023. The startup has been positioning itself as a homegrown sportswear and athleisure platform focused on building Indian sports brands with global ambitions.

Virat Kohli had already taken a minority stake in Agilitas Sports in 2025 after ending his long-standing endorsement partnership with Puma. As part of that deal, Agilitas also acquired One8, Kohli’s sportswear brand, with plans to reposition it as an independent global sportswear label. Regulatory filings cited in reports suggested Kohli invested nearly ₹40 crore in the company for a minority stake.

Agilitas has been aggressively expanding its sportswear ecosystem over the last two years. Apart from acquiring One8, the company also acquired footwear manufacturer Mochiko Shoes, which manufactures products for brands such as Adidas, Skechers, and New Balance. The company additionally secured licensing rights for Italian sportswear brand Lotto in India as part of its larger strategy to scale across footwear, apparel, accessories, and sporting goods categories.

Tags: Abhishek GangulyAdidasAgilitas SportsAmit PrabhuAnushka SharmaAtul BajajLottoMochiko ShoesNew Balanceone8PumaPuma IndiaSkechersVirat Kohli

Latest

LTM Expands Google Cloud Partnership With Focus On Gemini Enterprise & AI Adoption

LTM Expands Google Cloud Partnership With Focus On Gemini Enterprise & AI Adoption

October 7, 2026
Nikon India Turns Everyday Moments Into Creator Stories With New Campaign

Nikon India Turns Everyday Moments Into Creator Stories With New Campaign

October 7, 2026
Google India Puts AI Mode In Search At The Centre Of New Campaign

Google India Puts AI Mode In Search At The Centre Of New Campaign

October 7, 2026
Krispy Kreme Looks Through Gen Z’s Camera Rolls For Its New Festive Campaign

Krispy Kreme Looks Through Gen Z’s Camera Rolls For Its New Festive Campaign

October 7, 2026
Meesho To Invest Rs 50 Crore In Retail Pulse Labs As Part Of Kirana Club Acquisition

Meesho To Invest Rs 50 Crore In Retail Pulse Labs As Part Of Kirana Club Acquisition

October 7, 2026
Swiggy Refreshes Dineout Brand Identity With New Logo & Mint-Green Colour

Swiggy Refreshes Dineout Brand Identity With New Logo & Mint-Green Colour

October 7, 2026

About Brand Beats

We’re a fresh-voice platform that celebrates brands, campaigns and creative thinking.
Whether it’s a bold billboard, a viral digital hit or a subtle design shift — we bring you the stories behind the brands.

Connect With Us

  • Contact Us

© 2026 All Rights Reserved. The Brand Beats

No Result
View All Result
  • Home
  • Marketing
  • Business
  • AdWorks
  • Interviews & Insights
    • Videos
  • Buzz

© 2026 All Rights Reserved. The Brand Beats