The Psychology Of “New”, How Novelty Makes Consumers Look Twice
There is a reason the word “new” has survived as one of marketing’s simplest and most powerful signals. A familiar...
Whatfix Appoints Co-Founder Vara Kumar As CEO After Khadim Batti’s Demise
Whatfix, the global leader in agentic Digital Adoption Platforms (DAPs) for enterprises, today announced that Co-founder Vara Kumar has been...
Pixxel Raises $100 Million In Series C Funding Led By Temasek & Seraphim
Pixxel has raised $100 million in a Series C funding round led by Temasek and Seraphim, taking the Indian space...
Upstox Unveils US Stock Trading In India With Access To 8,000 Stocks & 2,000 ETFs
Upstox has launched US stock investing on its platform, giving Indian investors access to more than 8,000 US-listed stocks and...
Udaan Acquires Swiggy-Owned LYNK Logistics In Rs 500 Cr Deal
Bengaluru-based B2B e-commerce platform Udaan has agreed to acquire LYNK Logistics, the technology-driven retail distribution business owned by Swiggy, in...
Amazon Unveils Creator Connections In India, Opens Access To 50,000 Brands For New Monetisation Opportunities
Amazon has launched Creator Connections in India, a new programme designed to connect content creators with brands selling on Amazon....
OpenAI Puts Abhay Verma In A Race Against Time In New ChatGPT Work Ad
OpenAI has released a new advertising film for ChatGPT Work, featuring actor Abhay Verma, using a familiar workplace crisis to...
From Fenty Beauty To SKIMS: The Companies Bringing Celebrity Brands To India
India is becoming a bigger playground for celebrity-backed brands, with global stars moving beyond red carpets and social media to...
Dream Sports Elevates Pooja Sabharwal To Senior VP, Corporate Communications
Dream Sports has elevated Pooja Sabharwal to Senior Vice President – Corporate Communications, marking a step up from her previous...
Adfactors PR Elevates Nikita Sarwara As Senior Vice President
Adfactors PR has elevated Nikita Sarwara to Senior Vice President, expanding her role across corporate and brand communications, business development...