Fabletics To Make India Debut With Reliance Brands, To Open First Store In Delhi
The Indian athleisure market is set to get another global player, with US-based activewear brand Fabletics entering the country through...
5 Indian Brands That Turned A PR Crisis Into A Marketing Win
A PR crisis can take years to build and only minutes to explode. One controversial advertisement, one product-safety allegation or...
Flipkart Turns ‘British Raj’ Into A Clever Social Media Activation For Freedom Sale
Flipkart has launched a new campaign for its Freedom Sale that plays on the phrase ‘British Raj’, using the historical...
Yulu Bags $93 Mn Series C Led By GEF Capital Partners To Quadruple EV Fleet & Enter Scooter Segment
Yulu has raised $93 Mn (around Rs 887.5 Cr) in its Series C funding round as the electric mobility startup...
Home Credit India Unveils ‘#KhudParNirbhar’ Campaign Celebrating Everyday Financial Freedom
Home Credit India has launched its Independence Day campaign #KhudParNirbhar, focusing on how financial independence is reflected in everyday decisions...
Too Faced India Features Sahher Bambba In New Born This Way Concealer Campaign
Too Faced India has launched a new campaign for its Born This Way Super Coverage Multi-Use Sculpting Concealer, featuring actress...
Emami Agrotech Enters Packaged Snacking Market With Rs 750 Cr Plan
Emami Agrotech, the food and agri-business arm of the Emami Group, has entered India’s packaged snacking market with the launch...
Spotify To Label AI-Generated Artist Identities With New AI Persona Badge
Spotify is introducing an AI Persona badge for artist profiles that appear to represent AI-generated identities. The label will begin...
Anthropic Adds Invisible Watermarks To Claude AI Generated Text For Content Detection
Anthropic has started adding invisible watermarks to text generated by its Claude AI models, making the content machine-detectable without changing...
Uber Bike Expands To 100 More Indian Cities As Company Targets Tier II & III Markets
Uber is expanding Uber Bike to 100 more cities in India, taking its presence to more than 220 cities. The...