Marketing
Apple Pay India Launch In October Starts With Card Payments, UPI Still On Hold
Apple Pay is expected to launch in India in October 2026, initially supporting contactless payments through Visa and Mastercard cards....
Why Consumers Choose Brands That Reflect The Person They Want To Become
Most people think they buy products because they need them. But marketing becomes much more interesting when the product is...
PayU Integrates Digital Payments With Marg ERP To Simplify Pharma Distribution Collections
PayU has partnered with Marg ERP to integrate its payment infrastructure into Marg Pay, the ERP platforms integrated payments solution...
8 Things Amul’s Marketing Strategy Can Teach Every Brand In 2026
There are brands that advertise, and then there is Amul, which somehow manages to turn whatever India is talking about...
Amazon India Signs MoU With Odisha Government To Bring 1.30 Lakh Weavers & Artisans Online
Amazon India has signed an MoU with the Directorate of Textiles, Government of Odisha, to bring more than 1.30 lakh...
Flipkart Minutes Enters Gourmet Grocery With Pykd Private Label As Quick Commerce Bets On Premium Products
Flipkart Minutes has entered the gourmet grocery segment, adding premium and speciality food products to its quick-commerce platform. The move...
Xiaomi Unveils Mijia In India, Expands Into Home Appliances To Take On Samsung & LG
Xiaomi is deepening its play in India's consumer electronics market with the launch of Mijia, its global smart home and...
9 Indian Edtech Brands & How Their Marketing Evolved Post-Pandemic
There was a time when Indian edtech advertising was almost impossible to escape. Switch on the television, scroll through YouTube,...
Reliance Brands Brings Kim Kardashian’s SKIMS To India
Kim Kardashian's shapewear and lifestyle brand SKIMS is set to enter the Indian market through an exclusive partnership with Reliance...
6 Times Packaging Design Became A Viral Marketing Moment In India
Brands have realised that packaging is no longer the last step of manufacturing, it's one of the first moments of...