Marketing
BHIM Payments App Onboards MS Dhoni As Brand Ambassador
NPCI BHIM Services Limited (NBSL) has appointed World Cup–winning, former Captain of the Indian Cricket Team, Mahendra Singh Dhoni, as...
Indo National Appoints Arun Sriram As CMO For Nippo
Indo National, the manufacturer of Nippo products, has appointed Arun Sriram as its new Chief Marketing Officer (CMO). The company...
ITRH Showcases Latest Collection At 16th Edition Of ‘Fevicol Caring with Style’
ITRH by Mohit Rai and Ridhi Bansal showcased its latest collection “Nazaakat” at the 16th edition of Fevicol Caring with...
Ai+ Smartphone Onboards Cricketer Ishan Kishan For Brand Partnership
Ai+ Smartphone has partnered with Indian cricketer Ishan Kishan, aligning the brand’s technology-first philosophy with the player’s reputation for fearless,...
Arun Pattnaik Steps Down As CMO Of Sprinklr
Arun Pattnaik has stepped down as the Chief Marketing Officer (CMO) of Sprinklr after nearly four years in the role....
78% Indians Prefer Experiences Over Products: BookMyShow–EY Report
For years, brands have fought fiercely for one thing: attention. They chase impressions, ad views, clicks, and engagement metrics, hoping...
Hard Rock International Shuts 10 Cafes In India After Ending Partnership With JSM Corporation
Hard Rock International has closed 10 of its cafes across India. The company stated that this decision follows the formal...
Colgate Palmolive Appoints Hardik Jhaveri As Senior Director Marketing for South ASEAN Hub
Colgate-Palmolive has appointed Hardik Jhaveri Senior Director Marketing for the South ASEAN Hub. In this role, he will lead marketing...
Brookfield Properties Promotes Nisha Vijarania To Vice President Marketing & Branding
Nisha Vijarania has been promoted to Vice President Marketing and Branding at Brookfield Properties. In this role, she will oversee...
5 Brands That Built Iconic Brand Colours People Instantly Recognise
In the world of branding, colour is far more than an aesthetic choice, it is a psychological trigger. Marketing research...