Marketing
Deepinder Goyal’s Temple Says It Pays No One To Use Or Promote Its Wearable
Deepinder Goyal-backed neurotechnology startup Temple has clarified that it does not pay anyone to wear or promote its brain-monitoring wearable,...
8 Ways Indian Brands Are Using Memes As A Marketing Strategy
A few years ago, brands fought for attention with expensive TV commercials, celebrity endorsements, and carefully crafted taglines. Today, a...
Why Being Seen Has Become Harder Than Ever
We live in a world where information is infinite, but attention isn't. Every day, thousands of ads, notifications, reels, emails,...
IndiGo BluChip Partners With Commbitz To Offer Rewards On International eSIM Purchases
IndiGo has expanded the benefits of its BluChip loyalty programme through a new partnership with Commbitz, enabling members to earn...
ASICS Partners With Rohan Bopanna Tennis Academy To Support India’s Next Tennis Stars
ASICS India has announced a strategic partnership with the Rohan Bopanna Tennis Academy (RBTA), reinforcing its commitment to the development...
Coca-Cola, Pepsi & Red Bull To Add QR Codes For Ingredient Transparency In The US
Major beverage companies including The Coca-Cola Company, PepsiCo, Red Bull, and Keurig Dr Pepper are rolling out QR codes on...
Flipkart Minutes Expands To 1,000 Stores As Quick Commerce Race Heats Up
Flipkart is accelerating its push into quick commerce, announcing that Flipkart Minutes has expanded its network to 1,000 dark stores...
Instamart Brings ‘Official Pre-Exam Dahi-Cheeni’ To NEET Centres, Wins The Internet
As lakhs of students across India appeared for the National Eligibility cum Entrance Test (NEET) this weekend, Instamart turned a...
Myntra Beauty Expands K Beauty Portfolio In Partnership With Kindlife, Launches Frankly & Seapuri
Myntra Beauty has expanded its international beauty portfolio by adding Korean beauty brands Seapuri and Frankly. The brands have entered...
Why the Smartest Brands Create Markets Instead of Competing in Them
Imagine launching a new soft drink brand and trying to take on Coca-Cola. Or opening a hotel business and competing...