Marketing
JioHotstar Ties Up With Swiggy To Launch In-App Food Ordering During Live Sports
JioHotstar has partnered with Swiggy to introduce an in-app food ordering feature integrated directly within the streaming platform during live...
GoKwik Launches AI-Platform ‘Kwik Ship’ To Cut RTOs & WISMO Queries
GoKwik has launched Kwik Ship, an AI powered shipping and logistics solution aimed at helping direct to consumer brands automate...
Dream Sports Bets On AI-Led Investing With Launch Of ‘DreamStreet’ Broking Platform
Dream Sports has launched DreamStreet, a broking platform aimed at simplifying investing for retail users through AI-powered tools and expert-led...
KPMG India Announces Strategic Alliance With CleverTap Transforming BFSI & Retail Data
KPMG India has entered into a strategic alliance with CleverTap to integrate customer engagement and retention capabilities into enterprise transformation...
Enamor Appoints Taapsee Pannu As Brand Ambassador, Launches New Campaign
Enamor has appointed actor Taapsee Pannu as its brand ambassador, marking a new phase in the brand’s positioning with the...
‘Get Ready With Me’ Isn’t Just Content, It’s The Softest Sell In Marketing Today
It always begins the same way: quiet, unfiltered, almost accidental. A creator sits in front of a mirror, hair clipped...
Vikash Anand Elevated To Vice President Marketing At Angel One
Vikash Anand has been elevated to Vice President – Marketing at Angel One, where he will lead the company’s marketing...
Ipsos Unveils AI-Augmented Moderation In Creative|Labs To Boost Ad Effectiveness
Ipsos has expanded its early stage ad evaluation offering with the introduction of AI Augmented Moderation under its Creative|Labs portfolio....
#Decoded: Why Packaging, Stores & Endorsements Decide What You Trust
You experience it more often than you realise. You walk into a clean, well lit store and instinctively trust what...
HEINEKEN Strengthens Commitment To India With Opening Of First APAC Business Services Hub
HEINEKEN has opened its Business Services India Centre in Hyderabad, adding a new location to its global services network and...