Marketing
Royal Enfield Enters The EV Space, Unveils Flying Flea C6 With A Retro Twist
Royal Enfield has launched its first electric motorcycle, the Flying Flea C6, entering the electric two wheeler segment. According to...
Myntra Taps Alia Bhatt As Brand Ambassador For Myntra & Myntra Beauty
Myntra has signed Alia Bhatt as the brand ambassador for Myntra and Myntra Beauty. The association aims to strengthen the...
X Rolls Out Grok AI Translation Feature To Make Global Conversations Easier
X has introduced a new automatic post translation feature powered by Grok, marking a step in its push to improve...
Ixigo Appoints Ameya Velankar As Group Senior VP – Marketing
Ameya Velankar has been appointed as Group Senior Vice President Marketing at Ixigo. He moves into this role after nearly...
#Decoded: Why Consumers Spend More To Save Less – The Psychology Behind Free Shipping
Every e-commerce journey builds toward a single moment: checkout. By the time a user reaches here, most of the hard...
Crossbond Names Ranveer Singh As Brand Ambassador
Crossbond has announced Ranveer Singh as its official brand ambassador, marking a key moment as the brand expands its presence...
Ramsons Perfumes Ropes In Mrunal Thakur As Brand Ambassador
Ramsons Perfumes has brought in Mrunal Thakur as its brand ambassador, as it moves towards a more lifestyle focused direction....
ixigo Trains & ConfirmTkt Partner With Swiggy To Boost Food On Train Services
ixigo Trains and ConfirmTkt have partnered with Swiggy to enhance their ‘Food on Train’ service, integrating Swiggy’s extensive restaurant network...
#Decoded: Why Is Dunkin’ Donuts Leaving India & What Went Wrong
After weeks of speculation, it is now confirmed that Dunkin' Donuts will exit India, with a phased shutdown expected rather...
Malaika Arora Joins B’spoke Wellness As Brand Ambassador
B’spoke Wellness, a science-led health and nutrition brand, has roped in Malaika Arora as its brand ambassador. The partnership aims...