Marketing
Deconstruct Names Anirudh Ravichander As Brand Partner After Viral Sunscreen Moment
Deconstruct has officially named music composer Anirudh Ravichander as its brand partner. The collaboration follows a viral social media moment...
Janhvi Kapoor Teams Up With Amaha For ‘Off the Rocks’ Alcohol Awareness Initiative
Actor Janhvi Kapoor has partnered with Amaha to launch ‘Off the Rocks’, a long-term alcohol awareness initiative aimed at reframing...
Japanese Skincare Giant SK-II Debuts In India
Japanese luxury skincare brand SK-II has officially entered the Indian market, marking a significant moment in the country’s rapidly evolving...
Westlife Foodworld Partners Jio-bp To Expand McDonald’s Across Transit Locations
Westlife Foodworld has announced a partnership between McDonald's India and Jio-bp to expand the fast-food chain’s presence across high-traffic transit...
Blinkit Brings 10-Minute Delivery Inside Mumbai Airport Terminal 2
Blinkit has launched an in-terminal delivery service at Chhatrapati Shivaji Maharaj International Airport, marking a first for India’s airport ecosystem....
NuSummit Appoints Vijay Verghis As CMO
Vijay Verghis has been appointed as Chief Marketing Officer at NuSummit. In this role, he will lead global marketing across...
After Domino’s, Brands Turn KitKat Heist Into Internet’s New Favourite Trend
On March 29, 2026, Nestlé confirmed that a truck carrying over 12 tonnes of KitKat chocolate bars had been stolen...
ITRH Unveils ‘Vyah’ Collection Celebrating Indian Wedding Rituals & Craft
Occasion wear label ITRH, led by celebrity stylist Mohit Rai and Ridhi Bansal, has launched its latest bridal collection, Vyah,...
Mumbai Indians Onboard FiatPe As Official Payments Partner
FiatPe has been named the Official Payments Partner for Mumbai Indians. The collaboration highlights the growing need for dependable payment...
Voltas Beko Turns Its Factory Into An Experience Hub With ‘Factory Of Happiness’ Campaign
Voltas Beko is rethinking brand engagement with the launch of its ‘Factory of Happiness’ initiative, an experiential platform that translates...