Marketing
Boldfit Extends RCB Partnership, Introduces ‘Champions #TrainBold’ Campaign
Boldfit has extended its partnership with Royal Challengers Bengaluru (RCB) with the launch of its ‘Champions #TrainBold’ campaign, now in...
Shruti Haasan & Murali Sharma Join Adhira & Appa Coffee As Brand Ambassadors
Adhira & Appa Coffee, part of the EBG Group, has appointed Shruti Haasan and Murali Sharma as brand ambassadors, as...
Borosil Shifts To Emotion-Led Storytelling With New ‘Larah House Shift’ Campaign
Borosil has launched a new TVC, ‘Larah House Shift Campaign,’ for its Larah dinnerware range, conceptualised by Sideways. The film...
The Baker’s Dozen Partners With RCB As Official Bakery & Snacking Partner
The Baker’s Dozen has partnered with Royal Challengers Bengaluru as its official bakery and snacking partner for 2026, tapping into...
Nykaa Expands Its Beauty Playbook With UK’s Q+A Skincare Entry Into India
In a move that reinforces its position as Nykaa has introduced UK-based skincare brand Q+A Skincare to the Indian market....
Dream Cricket Partners With Winners Alliance, Adds 500+ Global Players
Dream Cricket, the AAA mobile cricket game by Dream Sports, has announced a strategic partnership with Winners Alliance to bring...
Bisleri’s Vedica Partners With Rishab Sharma For ‘Sitar For Mental Health India’ Tour 2026
Bisleri International’s premium water brand, Vedica Himalayan Spring Water, will partner with sitarist and mental health advocate Rishab Rikhiram Sharma...
Snapchat Launches AI Clips, Expands Tools For Brands & Creators
Snapchat is doubling down on artificial intelligence and immersive advertising with the launch of AI Clips in Lens Studio and...
Meesho Launches Gen-AI Voice Assistant ‘Vaani’ To Reach 500 Million New Users
Meesho has introduced ‘Vaani’, a generative AI powered voice shopping assistant. According to the company, the tool is designed to...
YouTube Launches ‘Creator Partnerships’ Platform To Transform Influencer Marketing
YouTube has announced the evolution of its creator marketing tools into a centralised platform named ‘YouTube Creator Partnerships’, replacing the...