DOMS marked World Art Day with a multi-city initiative held from April 11 to 15, 2026, across KidZania locations in Mumbai, Delhi NCR and Dubai, centred around the theme The World is Your Canvas, aimed at encouraging participation and promoting creativity among younger audiences.
The initiative focused on engaging children through interactive art based activities designed to encourage creativity and self expression. In Mumbai, the programme included a series of workshops led by artists, where participants experimented with different formats and materials, including 3D art and unconventional surfaces such as leaves, paper bags and cardboard.
As the activities progressed, participation extended beyond children to include parents and influencers, turning the sessions into a broader interactive experience. The programme also included a vision board workshop aimed at introducing children to the idea of using creative expression as a way to visualise goals and ideas.
In Delhi NCR, similar activities were conducted as part of the initiative, aligning with the overall theme and format. In Dubai, the engagement included distribution of art related giveaways to children visiting the venue on April 15.
Saumitra Prasad, Chief Marketing Officer DOMS Industries, said, “At DOMS, we believe that every child carries a unique spark of creativity waiting to be expressed. Through our World Art Day initiative across KidZania, we wanted to go beyond celebration and create immersive experiences that encourage children to explore, experiment, and express without boundaries.”
“‘The World is Your Canvas’ is not just a theme, it is a mindset we hope to nurture in every young mind. When children are given the right tools and encouragement, their imagination knows no limits, and that is where true ambition begins.” he added.
Tarandeep Singh Sekhon, Chief Business Officer, KidZania India, said, “With DOMS, World Art Day at KidZania was a beautifully curated experience. The depth of creativity and family participation reflected a brand that truly understands its role in nurturing young minds. As a purpose partner, DOMS continues to set a high benchmark.”
