Handbag and accessories brand Miraggio has expanded its Made to Move collection with a new range of active lifestyle bags, marking its entry into the growing intersection of fashion and wellness. Inspired by the rise of fitness culture and the evolving lifestyles of modern consumers, the collection is designed for those who seamlessly transition between workouts, workdays and social plans.
The latest collection features Chase, a dedicated pickleball racket bag; Breeze, a yoga mat carrier; Rush and Rally, versatile gym duffels; and Loop, a water bottle crossbody. Available in shades including blush pink, warm sand, muted olive, vibrant coral and classic black, the range blends functionality with Miraggio’s signature fashion-forward aesthetic.
The launch reflects a broader shift in consumer preferences, where wellness has become an extension of personal style rather than a standalone activity. While activewear has evolved into an everyday fashion category, Miraggio believes accessories have largely remained utilitarian. With Made to Move, the brand aims to bridge that gap by introducing stylish products that work both inside and outside the gym.
To mark the launch, Miraggio partnered with Sweat Like A Girl (SWAG), a women’s sports and wellness community, to host a Pilates and Pickle Party at Dirty Good, New Delhi. The event brought together members of the SWAG community, media professionals and creators including Ravya Arora, Aashna Suri and Ashi Singh, combining Pilates sessions, pickleball and interactive brand experiences inspired by the collection.
Supporting the launch is a digital campaign that transforms familiar fitness spaces such as pickleball courts and locker rooms into fashion-forward settings. The campaign film showcases the collection through a visual world where wellness and style coexist, extending the narrative across Miraggio’s social media platforms.
The Made to Move collection has been available on Miraggio’s official website since June 18, 2026.
Commenting on the launch, Mohit Jain, Founder & CEO, Miraggio, said “Wellness has become one of the most influential lifestyle movements shaping consumer culture today. What people wear to a workout, what they carry, and even the spaces they choose to spend time in have become extensions of personal style. We felt there was an opportunity to bring a stronger fashion perspective to fitness accessories and create a collection that consumers would genuinely want to carry even after their workout. With this launch, we’re entering the category with a point of view that feels distinctly Miraggio.”
