Rasna has expanded its ready-to-drink beverage portfolio with the nationwide launch of a 1-litre Jumpin Tetra family pack, strengthening its presence in India’s fast-growing fruit beverage market. The launch comes as the company looks to tap the estimated Rs 1,000 crore ready-to-drink fruit beverage segment with larger family-sized packs.
The new Jumpin range is available in Orange, Mixed Fruit, and Litchi variants and is fortified with 10 vitamins and minerals, including Vitamin C. The beverages will be sold through general trade, modern retail, e-commerce, and quick commerce channels across the country.
The 1-litre pack has been priced at Rs 110, while the existing Jumpin portfolio continues with 125 ml packs priced at Rs 10 and 200 ml Tetra Pak cartons at Rs 20. The larger format is aimed at families looking for convenient, ready-to-drink fruit beverages for home consumption.
Rasna Bets On Family Packs To Strengthen Jumpin’s Market Presence
The latest launch builds on Rasna’s expansion of the Jumpin brand following its acquisition in 2025. The company is positioning the brand in the premium fruit beverage category by offering higher fruit content along with vitamin-fortified formulations.
The beverages are packed in Tetra Pak cartons manufactured in India, with the company highlighting local sourcing and domestic manufacturing as part of its production strategy. According to Rasna, the fruits used in the beverages are sourced and processed within India before packaging.
Marketing Push To Support Nationwide Rollout
To support the launch, Rasna has planned an integrated marketing campaign across television, digital platforms, outdoor media, OTT platforms, and social media. The rollout will also include trade activations and product sampling initiatives to improve consumer reach across urban and retail markets.
Watch the campaign
Rasna currently exports its products to more than 60 countries and says its distribution network reaches around 1.8 million retail outlets across India. With the addition of the new family pack, the company is looking to strengthen its presence in the country’s expanding ready-to-drink beverage category.
FAQs
- What is the new Rasna Jumpin 1-litre Tetra Pak?
It is Rasna’s new family-sized ready-to-drink fruit beverage, launched in a 1-litre Tetra Pak for convenient home consumption.
- Which flavours are available in the new Jumpin range?
The 1-litre Jumpin Tetra Pak is available in Orange, Mixed Fruit, and Litchi flavours.
- How much does the Rasna Jumpin 1-litre pack cost?
The new 1-litre Jumpin Tetra Pak is priced at Rs 110 across India.
- Where can I buy the Rasna Jumpin 1-litre Tetra Pak?
It is available through general trade stores, modern retail outlets, e-commerce platforms, and quick-commerce apps.
