Acer has appointed actor Akshay Kumar as its brand ambassador as the technology company expands its presence beyond personal computing and builds a broader home technology ecosystem.
The partnership comes at a milestone year for Acer, which is completing 50 years globally and 27 years in India. The association will bring Akshay Kumar into the brand’s communication around House of Acer, a concept that brings its computing portfolio together with Acerpure’s home appliances.
The expanded ecosystem includes products such as laptops, televisions, air conditioners, washing machines and other home solutions, positioning technology as part of everyday household experiences rather than as standalone devices.
The association connects Acer’s focus on technology and innovation with Akshay Kumar’s public persona around performance, fitness and an active lifestyle.
The actor said the partnership reflects his preference for technology that simplifies everyday routines rather than adding complexity.
Speaking about his association with Acer, Akshay Kumar said, “My life is always moving. There is work, travel, fitness and family, and when I come home, I want things to be simple. Technology should make life easier, not add more to your list. What I like about Acer is that it has evolved with the way people live. The House of Acer brings together technology that can become a natural part of your everyday life, from the way you work and entertain yourself to the way you live at home. That is what makes this association exciting for me.”
For Acer, the expansion also represents a shift from being primarily associated with computers to building a more diversified consumer technology portfolio.
Harish Kohli, President & Managing Director, Acer India Group, said, “For 50 years globally and 27 years in India, Acer has continued to evolve with the changing needs of consumers. Today, technology is no longer confined to the desk but is an integral part of how we work, relax, entertain ourselves and live. The House of Acer brings this evolution together, creating a home where technology is designed to make everyday life smarter, easier and healthier. Akshay Kumar embodies qualities such as performance, discipline, reliability and constant evolution, making him a natural partner for this next chapter of Acer.”
