Ambush Marketing: How Brands Hijack The Buzz Without Paying For The Spotlight
Imagine spending millions to become the official sponsor of a major sporting event. Your logo is everywhere. Your advertisements are...
Imagine spending millions to become the official sponsor of a major sporting event. Your logo is everywhere. Your advertisements are...
Adobe has acquired Indian AI startup Rilo, a Peak XV backed company focused on workflow automation for marketing and go...
Reliance Consumer Products Limited (RCPL), the FMCG arm of Reliance Industries Limited, has entered India’s competitive ice cream market with...
The Ayurveda is formally shutting down after building a business with more than Rs 150 crore in annual GMV, a...
Swiggy has partnered with Hero MotoCorp to provide its Food Marketplace and Instamart delivery partners with access to two wheelers...
PayPal has laid off around 600 employees across its India operations as part of a broader global restructuring aimed at...
Clash of Clans has reunited with WWE for a second collaboration, this time building the campaign around the long running...
Levi’s has launched the second chapter of its Behind Every Original campaign in India, ‘Many Ways, One Original’, with Global...
Pocket FM has released the fourth chapter of its documentary series Sound of Courage, featuring Indian tennis player Rohan Bopanna...
itel has partnered with PhonePe to extend UPI payments to feature phone users, bringing digital payment capabilities to consumers who...
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