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Samay Raina’s Iconic Red-And-Black Shirt Gets A Billboard Of Its Own Ahead Of 2027 India Tour
Samay Raina’s red-and-black shirt, long associated with the comedian’s on-stage persona, has now found a life beyond the stage, as...
Frooti: The Mango Brand That Turned Reinvention Into A Marketing Strategy
Frooti’s story is not just about selling a mango drink. It is about finding new reasons for people to keep...
The Great Khali Needs A Little Help Being ‘Great’ Again In Amazon’s New Campaign
Even The Great Khali is having a not-so-great time at home. His belongings are ageing, things keep breaking, and his...
Jio Platforms Rs 37,700 Crore IPO To Become India’s Biggest Public Issue
Jio Platforms, the digital and telecom arm of Reliance Industries, is set to launch its much-anticipated initial public offering (IPO)...
Emporio Armani Names Farhan Akhtar As Brand Ambassador For Watches In India
Emporio Armani has appointed actor and filmmaker Farhan Akhtar as its new brand ambassador for watches in India, bringing the...
ChatGPT Ads In India: Meet The 6 Brands Putting Their Products Where The Questions Are
Advertising has found a new place to sit: right below the answer. With ChatGPT Ads now live in India, brands...
Buzzword Breakdown: SoLoMo And The Convergence Of Social, Local & Mobile Marketing
A consumer sees a reel for a new café on Instagram. They check its location, look at reviews, find the...
H&M Beauty India Names Sharvari As Its First Brand Ambassador
H&M Beauty India has appointed actor Sharvari as its first-ever brand ambassador in the country, marking a new phase for...
Apple Pay Arrives In India, Zomato, District & Blinkit Bring The Brand Banter
Apple Pay has officially entered India, and the brands under Eternal are wasting little time finding their own ways to...
Why The Strongest Brands Often Mirror The People Buying Them
A consumer choosing between two sneakers may not always be comparing cushioning, durability and price. Someone picking a motorcycle may...