Marketing

Razorpay is set to launch ‘Vulcan’ on August 18, 2026, describing it as India’s first transformer-based AI foundation model built...

Tata Play has partnered with Spotify to offer eligible subscribers four months of complimentary access to Spotify Premium Standard, bringing...

Tata Group company Voltas and Atomberg Technologies engineering arm Atomberg Innovation are planning a 50:50 joint venture to develop and...

Redcliffe Labs has partnered with Hyderabad-based Skyroot Aerospace to study how diagnostic reagents perform in space. The collaboration will focus...

Motherland, an Indian lifestyle brand focused on contemporary culture, pop culture and subcultures, has launched its new Made in India...

Sprite is taking its branding beyond conventional advertising formats, with the beverage brand securing naming and branding rights for the...

Crocs unveils its official brand mascot, Niles, a six-foot-tall crocodile character inspired by the silhouette of its iconic Classic Clog,...

The Indian athleisure market is set to get another global player, with US-based activewear brand Fabletics entering the country through...

Emami Agrotech, the food and agri-business arm of the Emami Group, has entered India’s packaged snacking market with the launch...

Spotify is introducing an AI Persona badge for artist profiles that appear to represent AI-generated identities. The label will begin...