Marketing
Influencer Marketing Around IPL Set To Touch Rs 700 Cr In 2026: Qoruz Report
Spending on creator-led campaigns surges nearly 3x in four years, as brands increasingly tap into distributed creator ecosystems and post-match...
InvestorAi Appoints Gopinath Natarajan As President & Head Of Markets, Strengthens Leadership Team
InvestorAi has announced a series of senior leadership appointments as it looks to strengthen its organisational structure and accelerate growth....
MS Dhoni Transitions From Investor To Brand Ambassador For House Of Biryan (HOB)
Mahendra Singh Dhoni has transitioned from his role as a strategic investor to become the official brand ambassador for House...
CureBay Acquires Saveo’s Pharma Distribution Business To Expand Rural Healthcare Access
CureBay has acquired the pharmacy distribution business of Saveo Healthtech, marking a significant step in strengthening its medicine supply infrastructure....
Faber-Castell India Appoints Sunaina Haldar As Director – Marketing
Sunaina Haldar has been appointed as Director Marketing at Faber-Castell India. In this role, she will lead marketing strategy and...
Myntra Taps Kiara Advani For ‘Fashion As YOU Like It’ Campaign
Myntra has launched a new campaign, ‘Fashion As YOU Like It,’ highlighting individual preference and self-expression in the face of...
Google Elevates Abhinav Rastogi To Global Marketing Director For YouTube Shopping
Abhinav Rastogi has been promoted as Global Marketing Director (GMD) for YouTube Shopping at Google. In this role, he will...
Jos Alukkas Collaborates With mirrAR To Launch AR Jewellery Virtual Try On Experience
Jos Alukkas has launched an Augmented Reality (AR) experience on its official website. Developed in partnership with mirrAR, the technology...
PwC India Appoints Sankaran Sambasivam As Associate Director
Sankaran Sambasivam has been appointed as Associate Director at PwC India. In this role, he will be responsible for driving...
foundit Launches Second ‘Boss Aaj Kal’ Film Featuring Jasprit Bumrah
foundit has launched its second brand film featuring Jasprit Bumrah as the cricketer returns from a Player of the Tournament...