Marketing
Vashi Integrated Solutions Appoints Pitchfork Partners As Strategic Communications Partner
Vashi Integrated Solutions has appointed Pitchfork Partners Strategic Consulting as its strategic communications partner. The mandate includes corporate communications, media...
KitKat Teams Up With Risqué To Launch Chocolate-Scented Nail Polish Collection
KitKat is proving that a brand's identity can travel far beyond the snack aisle. The iconic chocolate wafer brand has...
Baskin-Robbins Expands Beyond Ice Cream With New Line Of Baked Desserts
Baskin-Robbins is looking beyond scoops and sundaes. The iconic ice cream brand has unveiled 'Treats Beyond Ice Cream', a new...
EBG Group Signs Brand Licensing Deal With POSCO To Expand Daewoo Home Appliances In India
EBG Group has signed a brand licensing agreement with South Korea's POSCO International to manufacture and sell Daewoo branded major...
Chinese Wok Partners With ‘Welcome To The Jungle’ To Bring Bollywood-Led Brand Experiences Across India
Chinese Wok, India's largest Desi Chinese QSR brand from Lenexis Foodworks, has partnered with the upcoming Bollywood film Welcome to...
Tata Starbucks Launches Reserve Membership, Enhances Starbucks Rewards Programme
Tata Starbucks has unveiled a revamped Starbucks Rewards programme in India, introducing a new Reserve membership tier alongside enhanced benefits...
Vi Partners With Spotify, Brings Three Months Of Premium Membership To Postpaid Users
Vodafone Idea (Vi) has announced a partnership with Spotify to provide eligible postpaid customers with a complimentary three month Spotify...
McDonald’s India & Coca-Cola Unveil Limited Edition FIFA World Cup Meal Range
McDonald's India North and East has partnered with Coca-Cola to introduce a limited-edition FIFA World Cup meal range across its...
Avvatar Sponsors India’s Got Latent To Expand Sports Nutrition Reach Beyond Fitness
Avvatar, the sports nutrition brand from Parag Milk Foods, has partnered with India's Got Latent as the official Protein Partner...
House Of The Dragon Season 3 Had Fans Talking, These Brands Joined The Conversation
The return of House of the Dragon wasn't just a win for fans, it was a marketing opportunity brands couldn't...