Marketing
Deconstruct Launches #BringBackBarbershops Campaign To Celebrate Neighbourhood Barbers
Deconstruct #BringBackBarbershops Campaign shines a spotlight on local barbershops as more than just grooming destinations. For generations, these small, often...
Randeep Hooda Starts Enterprenaurial Journey As Investor In TeinPro Protein Bars
Bollywood actor Randeep Hooda is entering the wellness space, not as a brand face, but as an investor. Hooda has...
Tata Capital Launches ‘Champions Ki Galliyon Mein’ To Spotlight The Rise Of Women’s Cricket
For generations, India’s gullies have been the unofficial nurseries of cricket, where dreams were limitless. But while these spaces shaped...
Polo Elevators Onboards ‘The Great Khali’ As Its Brand Ambassador
Polo Elevators has roped in global wrestling icon ‘The Great Khali’ as its brand ambassador, marking a high-impact move in...
Samantha Ruth Prabhu Launches Activewear Brand ‘Mile Collective’
Actress Samantha Ruth Prabhu has stepped into the fashion world with the launch of Mile Collective, an activewear and lifestyle...
NIVEA Makes Its Lollapalooza India Debut With A Music-Led ‘Baddie But Softie’ Campaign
For a generation that expresses itself through playlists, outfits and Instagram dumps, music festivals are more than just events they’re...
Thums Up Revamps Its Brand Identity After More than 20 Years & It’s Toofani
For a brand that has lived in India’s collective memory for nearly five decades, every visual tweak carries weight. That’s...
MS Dhoni Joins Bajaj Pune Grand Tour 2026 As Goodwill Ambassador Ahead Of India’s First International Cycling Race
Former Indian cricket captain Mahendra Singh Dhoni has been named Goodwill Ambassador for the Bajaj Pune Grand Tour 2026, India’s...
Solitario Teams Up With Warner Bros. Discovery To Launch Pop-Culture Diamond Jewellery In India
Solitario, the Indian jewellery brand, has partnered with Warner Bros. Discovery Global Consumer Products (WBDGCP) to launch a diamond jewellery...
Helium AI Brings On Global AI Leader Sheetal Patole As Co-Founder
Helium AI, the AI platform developed by Neural Arc, has appointed global AI and data leader Sheetal Patole as Co-Founder,...