Marketing
Nykaa Partners With OpenAI To Build The Future Of AI-Native Beauty & Fashion Commerce
Nykaa has announced a strategic collaboration with OpenAI aimed at redefining how consumers discover and shop for beauty and fashion...
RouteMatic Unveils New Brand Identity Amid Growing Focus On Corporate Mobility Solutions
RouteMatic has introduced a refreshed brand identity as the company expands its focus from a mobility technology platform to a...
Swiggy Partners With Ministry Of Tourism To Promote Varanasi’s Local Food Heritage
Swiggy has partnered with the Ministry of Tourism and Varanasi Nagar Nigam to launch ‘Varanasi ka Swaad, Swiggy ke Saath’,...
9 Brands Doing Sustainability Marketing Right In India
Sustainability is no longer a niche buzzword reserved for annual reports and Earth Day campaigns. Today, it is shaping how...
Maggi Sets Up First-Ever Floating Maggi Point On Kashmir’s Dal Lake
Nestlé Maggi has launched what is being described as the first-ever Floating Maggi Point on Dal Lake in Kashmir, adding...
Vadilal & Parle Bring Melody To The Ice Cream Aisle With New Licensing Partnership
Vadilal Industries Ltd. and Parle Products have announced a trademark licensing partnership to launch Melody Ice Cream, bringing the beloved...
Visa & OpenAI Partner To Help Shoppers Make Secure AI-Powered Purchases
Visa has announced a strategic collaboration with OpenAI at the Visa Payments Forum in San Francisco to bring agentic commerce...
5 Nostalgic Campaigns That Made Gen Z & Millennials Emotional In 2026
Not all nostalgia comes wrapped in old jingles, vintage packaging, or throwback references. Some of the most powerful campaigns of...
Canva Introduces ‘Offline Mode’ To Keep Creativity Flowing Without Internet
Canva has introduced Canva Offline, a new feature that allows users to continue creating and editing designs even when internet...
Apple’s AI-Powered Siri Gets A Major Makeover As Tim Cook Bids Farewell At Final WWDC
Apple used its annual Worldwide Developers Conference (WWDC) 2026 to showcase its biggest artificial intelligence push yet, unveiling a completely...