Marketing
How Scarcity Marketing Uses FOMO & Timers To Make You Buy Faster
In day-to-day life, most people are not actively looking to buy something all the time. They open apps to scroll,...
Mastercard Expands India Concert Series With Comedy & Music Format Featuring Vir Das Zakir Khan & Papon
Mastercard has expanded its multi-city concert series in India with a new format that brings together stand-up comedy and live...
Zepto Partners With Make A Difference For ‘Gift A Book’ Initiative On World Book Day
On the occasion of World Book Day, Zepto has partnered with Make A Difference to launch ‘Gift A Book’, an...
Samsung Brings Galaxy S26 Ultra To The Red Carpet With ‘The Devil Wears Prada 2’
Samsung has announced a global collaboration with 20th Century Studios for the upcoming release of The Devil Wears Prada 2,...
Krafton, Naver Partners With Mirae Asset To Launch ₹6,000 Cr India Tech Fund
Krafton and Naver have officially launched a ₹6,000 crore India-focused investment vehicle, the Unicorn Growth Fund, in partnership with Mirae...
Suryakumar Yadav Signs With Skechers For Cricket Footwear Campaigns
Skechers has signed Suryakumar Yadav as it continues to expand its presence in cricket. Yadav, a key player for the...
Manforce Condoms Appoints Manasvi Mamgai As Brand Ambassador
Manforce Condoms has announced Manasvi Mamgai as its new brand ambassador, as the brand looks to refresh its communication and...
Mother Dairy Brings Everyday Goodness To IPL 2026 With Strategic CTV Presence On JioHotstar
Mother Dairy is scaling its presence during the Indian Premier League (IPL) 2026 with a Connected TV led association on...
Ekart Expands Partnership With IKEA, Brings EV-Led Last-Mile Deliveries To Chennai
Ekart has expanded its partnership with IKEA to strengthen last-mile delivery operations in Chennai, marking a continued push towards sustainable...
Tissot Becomes First Swatch Group Brand To Launch Official E-Commerce Platform In India
Tissot has launched its own e-commerce platform in India, marking a step to strengthen its direct reach in the market....