Estée Lauder has launched a new India-focused campaign for its Advanced Night Repair franchise under the theme, ‘When life tests your skin, trust our most tested.’ The campaign features cricketer Harleen Deol, musician Jonita Gandhi, and entrepreneur Masoom Minawala, showcasing how modern lifestyles and daily environmental stressors can impact skin health.
The campaign centres on Estée Lauder’s Advanced Night Repair Serum and Advanced Night Repair Eye Gel Crème. According to the brand, the products are designed to support the skin’s natural overnight repair process and address the effects of everyday stressors, positioning nighttime skincare as an important part of a daily skincare routine.
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Reflecting on the journey, Harleen said, “As an athlete, recovery is something I think about every day – not just for performance, but for my overall wellbeing. Between training, travel and long hours outdoors, my skin goes through a lot, too. My nighttime skincare routine is a moment to slow down, reset and help my skin recover, so I wake up ready for whatever the next day brings.”
Speaking about the collaboration, Jonita Gandhi said, “Music has taken me to so many places, but it also means living with an unpredictable schedule. Between performances, travel and long days in the studio, I’ve learnt how important recovery really is. My nighttime routine – no matter what time it begins – is one of the few moments in the day that belongs entirely to me. It’s a small ritual that helps me slow down, reset and feel ready for whatever comes next.”
Masoom Minawala said, “Over the years, my approach to skincare has become much more intentional. In my twenties, I was focused on quick results, but today I see skincare as an investment in long-term skin health. Between building businesses, travelling and being a mother, I’ve learnt that consistency matters more than perfection. Taking time to recover – whether for yourself or your skin – isn’t a luxury, it’s a necessity.
