Himalee Shah has joined Banijay Asia and Endemol Shine India as Head of Public Relations and Communications. She takes on the role after spending more than seven years at Prime Video, where she most recently served as International Publicity Lead and PR Manager – Indian Originals.
In her new role, Shah will lead public relations and communications for both Banijay Asia and Endemol Shine India, overseeing their communication strategy and publicity efforts across scripted content, unscripted formats and reality television productions.
At Prime Video, Shah was responsible for international publicity and communications for Indian original titles. Her work involved developing publicity strategies to take Indian content to audiences across global markets. During her tenure, she held multiple roles, including PR Specialist, PR Manager and International Publicity Lead and PR Manager – Indian Originals.
Shah began her career in public relations and has previously worked with The Walt Disney Company, Weber Shandwick, Communicate India and IdeateLabs. At Disney, she worked on publicity and corporate communications for the company and its brands in India.
Sharing the news of her appointment on linkedin, Shah highlighted her experience at Prime Video in shaping communication strategies for Indian original titles and expressed enthusiasm about joining the two production companies as the Indian entertainment industry continues to evolve.
