Cellecor Gadgets has partnered with actor Kriti Sanon for its latest festive campaign, featuring the brand’s television and washing machine ranges. The association is part of the company’s effort to strengthen its consumer connect and expand the visibility of its home electronics portfolio across Indian markets.
The campaign comprises two television commercials, each built around a different product category and its key selling points. The television film highlights Cellecor’s QLED technology, 4K picture quality, cinematic sound and smart connectivity, positioning the products around the home entertainment experience.
The washing machine commercial, meanwhile, focuses on product features, ease of use and everyday convenience. It also brings attention to the brand’s service network, distributors and retail partners, addressing aspects of accessibility and after-sales support that can influence consumer decisions in the home appliances category.
Both films are part of Cellecor’s larger integrated marketing platform, ‘Gali Gali Cellecor’, and are set to roll out across multiple consumer touchpoints. The campaign has been produced by Adworth Media.
The choice to create separate films for televisions and washing machines allows the brand to communicate category-specific product benefits rather than rely on a single, broad festive message. While the television film focuses on picture quality and entertainment features, the washing machine film places greater emphasis on product utility and the support infrastructure behind the purchase.
The campaign also fits into Cellecor’s broader effort to build its presence beyond metropolitan markets. The company has been focusing on Tier 2 and Tier 3 cities, where affordability, product quality, retail availability and service access remain important considerations for consumers evaluating electronics and home appliances.
