Bajaj Chetak 2 Stroke: The Scooter That Defined India’s Roads For Three Decades
The Bajaj Chetak 2-stroke wasn't built from scratch; it was reverse-engineered from a lapsed licence. Bajaj Auto's 1960 technical agreement...
10 Indian Brands With The Most Loyal Communities and How They Built Them
Walk into an Indian home and you'll find brands that have quietly occupied the same space for decades. The Parle-G...
Why The Hindu Is Asking Smokers To Have Their Next Cigarette Tomorrow
On World No Tobacco Day, Indian newspaper The Hindu, in partnership with ad agency Talented, released an anti-smoking public service...
The Real Winners of IPL 2026? These Marketing Trends
The IPL is no longer just a cricket tournament. It has become India’s biggest real-time marketing playground where brands compete...
redBus Turns Mango Season Into A Digital Treasure Hunt With New Campaign
redBus has launched 'The Red Mango Hunt', a social media campaign that combines travel and mango season through an interactive...
CarryMinati & MrBeast Recreate The Viral ‘Melodi’ Meme, & The Internet Can’t Keep Calm
When a meme becomes big enough, it eventually escapes the internet and enters popular culture. That's exactly what happened with...
Spotify Appoints Aditi Shorewal As Head Of PR & Communication
Aditi Shorewal has joined Spotify as Head of PR & Communications, where she will lead the company’s communications strategy, media...
Infosys Introduces AI Robot, StatsBot & New Fan Experiences For Roland Garros 2026
Infosys and Roland Garros have unveiled a new suite of AI-powered digital experiences set to debut at Roland Garros 2026,...
Why Coca-Cola’s Soccer Ball Bottles Are Winning Fans Ahead Of FIFA World Cup 2026
With the FIFA World Cup 2026 just around the corner, Coca-Cola has found a new way to build excitement among...
Sunil Grover’s Qawwali-Style Ad For Asian Footwears Understands Internet Humour Perfectly
Most advertisements today are designed to grab attention within seconds. Loud visuals, celebrity cameos, trending music, and punchy one-liners have...