CARS24 Appoints MS Dhoni As Goodwill Ambassador
CARS24 has appointed MS Dhoni as the Goodwill Ambassador for its Crashfree India initiative, aimed at reducing road fatalities in...
Practo Taps Srijesh Kumar As Global CPTO Amid AI Push In Healthcare
Digital healthcare platform Practo has appointed Srijesh Kumar as its Global Chief Product and Technology Officer (CPTO), signalling a stronger...
Kärcher India Asks Is It Really Clean In Its New ‘True Clean’ Campaign
Kärcher India has launched a new campaign ‘True Clean’, focusing on the shift from traditional cleaning methods to mechanised and...
Amazon To Spend $1.15bn On Satellite Firm Amid Rising Starlink Rivalry
Amazon has made its boldest move yet in the race for space-based internet, signing an $11.57 billion deal to acquire...
#Decoded: Why ‘Try Your Luck’ Works? Know How Gamification Keeps Consumers Playing & Paying
It all starts innocently. A notification flashes on your screen: “Spin the wheel and win.” You weren’t planning to shop....
Dhol, Dishes & Digital: How Brands Turned Kheton Ki Mehnat Into Peak Baisakhi Vibes
Baisakhi is not just a festival, it is a full mood. Celebrated mainly in Punjab, it marks the harvest season...
How Katy Perry Became The Voice Of Every YouTube User At Coachella
If there is anything more disruptive than a crying baby on a flight, it is a YouTube ad. Add to...
PhysicsWallah Partners Microsoft To Bring AI skilling In Tier 2, 3 India
PhysicsWallah has partnered with Microsoft to roll out AI-focused certification programmes aimed at learners in India’s Tier 2 and Tier...
No Industry Access? What You Need To Know About Birla Studios & Vi’s Open Acting Platform
Birla Studios has partnered with Vodafone Idea (Vi) to launch Reel Se Real Star, a nationwide talent hunt positioned as...
Freedom Refined Sunflower Oil’s New Campaign Turns Everyday Cooking Into A Kitchen Jam With Siddu Jonnalagadda
Freedom Refined Sunflower Oil has launched a new TV campaign featuring Siddu Jonnalagadda, highlighting everyday cooking moments in Telugu households...