Marketing
The Psychology Of “New”, How Novelty Makes Consumers Look Twice
There is a reason the word “new” has survived as one of marketing’s simplest and most powerful signals. A familiar...
Amazon Unveils Creator Connections In India, Opens Access To 50,000 Brands For New Monetisation Opportunities
Amazon has launched Creator Connections in India, a new programme designed to connect content creators with brands selling on Amazon....
From Fenty Beauty To SKIMS: The Companies Bringing Celebrity Brands To India
India is becoming a bigger playground for celebrity-backed brands, with global stars moving beyond red carpets and social media to...
Truecaller Expands Enterprise Suite With Post-Call Actions For One-Tap Business Communication
Truecaller has expanded its enterprise offering with the launch of Post-Call Actions, a new capability designed to help consumers complete...
Air India Partners With IHG Hotels & Resorts To Expand Maharaja Club Loyalty Benefits
Air India has entered into a new partnership with IHG Hotels & Resorts that will allow Maharaja Club members to...
Magnum By Safari Names Saif Ali Khan As Brand Ambassador
Magnum by Safari, the luggage brand from Safari Industries India, has appointed Bollywood actor Saif Ali Khan as its Brand...
SpeakX Appoints MS Dhoni As Brand Ambassador
SpeakX, an AI-powered English-speaking platform focused on helping Indians become more confident in real-life conversations, has appointed MS Dhoni as...
KFC Global Appoints Amy Ellis Durini As Global Chief Brand Officer
KFC Global has appointed Amy Ellis Durini as its Global Chief Brand Officer, effective November 1, 2026. She will report...
10 Questions Every Brand Should Ask Before Hiring An Influencer In India
Hiring an influencer can look deceptively simple. Find someone with a big following, check a few impressive engagement numbers, agree...
Swiggy & Hero MotoCorp Partner To Offer Delivery Riders Two Wheeler Deals & Safety Training
Swiggy has partnered with Hero MotoCorp to provide its Food Marketplace and Instamart delivery partners with access to two wheelers...