Reliance Retail Launches AJIO Beauty, Expands Presence In India’s Beauty Market
Reliance Retail has announced the launch of AJIO Beauty, expanding its footprint in the country's fast-growing beauty and personal care...
Omnichannel Explained: How Brands Create One Journey Across Every Channel
A customer discovers a pair of sneakers on Instagram while scrolling during lunch. Later, they visit the brand's website to...
JPMorgan Reportedly To Hire 1,000 Technology Professionals Across India GCCs
JPMorgan Chase is reportedly planning to hire around 1,000 technology professionals across its India Global Capability Centres (GCCs), reinforcing the...
PHURR Challenges Restaurant Norms With ‘Now Copy This’ OOH Campaign
Elevated vegetarian restaurant PHURR has launched 'Now Copy This', an out-of-home (OOH)-led campaign that encourages diners to look beyond the...
Elon Musk Fuels Tesla–SpaceX Merger Buzz, Says Growing Overlap Between the Two Companies
Tesla CEO Elon Musk has once again ignited speculation over a possible merger between Tesla and SpaceX, saying there is...
HK Vitals Reunites With Yami Gautam For ‘Skin Ko Chahiye Skin Ka Protein’ Campaign
HK Vitals, which claims to be India's leading collagen brand, has launched its latest campaign, 'Skin Ko Chahiye Skin Ka...
5 Brands That Pivoted Their Entire Identity and Actually Succeeded
Imagine walking into a store in the early 1990s and asking someone in the 1990s to stream a Netflix show...
Prime Video Spoofs India’s Got Latent To Give Adarsh Baal Vidyalaya A Viral Launch
Prime Video has taken an unconventional route to promote its upcoming original series Adarsh Baal Vidyalaya, launching a promotional film...
Capri Loans Ropes In Nayanthara As Brand Ambassador To Strengthen South India Expansion
Capri Global Capital Ltd. (CGCL), the diversified non-banking financial company (NBFC) operating under the Capri Loans brand, has announced actor...
Bira 91 Founder Ankur Jain Steps Down, Gives Up Promoter Stake
In a significant leadership transition for one of India's best-known craft beer brands, Ankur Jain, founder of B9 Beverages, the...