Marketing
How Brands Make Spending More Feel Like Saving Money
You open a food delivery app looking for a quick snack. One combo costs ₹199. Another costs ₹219. And then...
Karan Aujla & VRB Consumer Products Launch Skinny Pop, Introduce Vitamin-Infused Vita Cola
Karan Aujla and VRB Consumer Products have announced the launch of Skinny Pop, a new beverage portfolio under Zyro India,...
Flipkart Group & Meta Launch Affiliate Partnership To Boost Creator-Led Commerce
Flipkart Group has partnered with Meta as an affiliate partner to expand creator-led commerce in India, allowing creators to tag...
Oberoi Realty Opens Doors To ‘Three Sixty West’ With First Official Brand Film
Oberoi Realty has released a brand film offering a closer look at ‘Three Sixty West’, presenting the concept and development...
Consumer Court Orders FirstCry To Pay Rs 50,000 For Labelling Customer A ‘Fraud’
A District Consumer Disputes Redressal Commission has directed baby and childcare retailer FirstCry to pay Rs 50,000 in compensation and...
Apple Approves ‘Poke’ As First AI-Agent On Messages For Business Platform
Apple has approved Poke as the first AI agent to operate on its Messages for Business platform, opening a new...
SuperYou Teams Up With ‘Ashton Hall’ To Spotlight Pro Nutrition Range
SuperYou leveraged the online buzz surrounding global fitness creator Ashton Hall's visit to India by featuring him in a content...
Bandhan Group Debuts ‘Bandhan Technologies’ For Its Next AI-Led Growth Phase
Bandhan Technologies was formally unveiled on June 4, 2026, marking a key step in the expansion of Bandhan Group into...
12 Marketing Lessons From Zepto’s Rise to Quick Commerce Dominance
When Zepto launched in 2021, it was not the biggest name in grocery delivery. Zepto did not win India's quick-commerce...
Timex Expands Atelier Collection With ‘Chronograph Watches’
Timex has expanded its Atelier collection with the introduction of its first chronograph models, the Chronograph Automatic M1a Ti and...