Case Studies
Washing Powder Nirma; How One Jingle Ran Uninterrupted For 30 Years & Built An Empire
In 1969, Karsanbhai Patel was a chemist at the Gujarat Government's Department of Mining and Geology. From a 10×10 ft...
1000 Songs In Your Pocket: How The Apple iPod Revolutionised Music & Marketing
In October 2001, Steve Jobs walked on stage in his signature black mock turtleneck, reached into his jeans pocket, and...
How Coca-Cola Returned To India & Rewrote The Rules Of Cola War
Coca-Cola's history in India defies the pattern usually associated with a brand built on global ubiquity. The company left the...
BlackBerry: The Smartphone That Made Staying Connected A Status Symbol
BlackBerry was once the phone that made mobile communication feel urgent, private, and powerful. At its peak, it had 85...
Bajaj Chetak 2 Stroke: The Scooter That Defined India’s Roads For Three Decades
The Bajaj Chetak 2-stroke wasn't built from scratch; it was reverse-engineered from a lapsed licence. Bajaj Auto's 1960 technical agreement...
Nokia 1100: The Phone That Connected Millions Before The Smartphone Era Took Over
Long before smartphones became status symbols, Nokia understood something far more powerful: people did not want technology that looked futuristic,...
Rooh Afza: 120 Years Of Showing Up When It’s Too Hot to Function
Every Indian summer comes with its own coping mechanisms. Closed curtains. Afternoon naps that stretch longer than intended. The quiet...
CRED: The Strategy Behind Building One Of India’s Most Talked About Fintech Brands
Managing your finances is not a personality trait. It is the kind of thing that lives on the same mental...
Parle-G Broke Every Marketing Rule! Here’s Why It Worked
The first thing you learn about habits is that no one remembers when they began. They just slip quietly into...
How Spotify Wrapped Turned Listening Habits Into A Global Marketing Phenomenon?
Every year, as the calendar begins to close and people start reflecting on the months gone by, social media fills...