Marketing
Instagram Makes Reels Editing Faster With Automated Cuts Through ‘First Draft’
Instagram has introduced ‘First Draft’, a new feature designed to reduce the manual work involved in editing Reels. The tool...
X Unveils Lead Gen Ads Globally To Help Advertisers Capture Leads Directly On Platform
X has launched Lead Gen Ads, a new advertising format that allows businesses to collect customer leads directly on the...
Everlite Names Wamiqa Gabbi As Its First National Brand Ambassador
Everlite, the lightweight jewellery brand from Senco Gold & Diamonds, has appointed actor Wamiqa Gabbi as its first national brand...
6 Indian Food Brands With The Most Creative Social Media Presence
Social media has made food marketing far more interesting than simply showing a product and telling people to buy it. ...
Swiggy Dineout Unveils ‘Order In Cinemas’ Lets Moviegoers Order Food To Their Seats
Swiggy Dineout has launched ‘Order In Cinemas’, a new feature that allows moviegoers to order food and beverages directly to...
How Brands Turn “Buying Better” Into A Psychological Choice
A consumer walks into a store looking for a shirt. On one rack, there are two almost identical options. One...
Wow! Momo Joins Sprite & IRCTC Aboard Branded Tejas Express On Lucknow Delhi Route
Wow! Momo has joined Sprite India and IRCTC as a food partner on the specially branded Sprite Tejas Express, extending...
HOCCO Brings ‘Mirzapur’ To The Ice Cream Aisle With Bullet-Inspired Launch
HOCCO Ice Cream has teamed up with the Mirzapur franchise for a limited-edition Bullet Ice Cream, bringing one of the...
Zoomcar Partners With Uber To Give Travellers Self-Drive And Chauffeur-Driven Options
Zoomcar has partnered with Uber to bring self-drive rentals and chauffeur-driven intercity rides onto the same platform, giving travellers more...
Instamart Brings MINISO To Quick Commerce With 90+ Lifestyle Products
Instamart has added MINISO to its platform, bringing more than 90 products from the lifestyle retailer to quick commerce for...